Business analysis & process improvement
I investigate how your business works, where things get difficult and what needs to change. That can mean defining a problem, reviewing a process or working out the requirements for something new.
Complexity,
solved.
I help businesses solve problems, improve how they work, and build solutions that are straightforward to use.
01 / INTRODUCTION
Let’s work out what you need.
You might have a specific problem to fix, an idea you want to develop, or a sense that something could work better. I can help at any of those stages.
I take the time to understand what you’re trying to achieve and how things currently work. From there, I can investigate the problem, work through the options and put a solution in place.
My goal is to make myself redundant. If your solution only works with me in the picture, I haven’t finished the job.
02 / SERVICES
What I do
My work covers the business problem, the design and the technical implementation. A project can involve several of these areas, or just the one you need.
AI & automation
I find practical ways to reduce repetitive work and put AI to use. I design and build workflows around your business, with clear controls and human judgement where it’s needed.
Data, reporting & integration
I connect systems, investigate data issues and build reporting around the questions you need answered. That includes custom integrations that move information between your tools without someone having to do it manually.
Systems & custom software
I help you choose, configure and implement software, or build something specifically for your needs. The work includes testing, rollout and making sure the people using it understand how it works.
Website design & development
I design and build websites around what you want to communicate and what visitors need to do. I give the structure, copy, appearance and interactions the same attention as the technical build.
App design & development
I turn ideas and requirements into mobile, web and desktop applications. I work through how the app should behave, design the experience and build the functionality behind it.
03 / APPROACH
How I work
01
Understand
I start by listening and asking questions. I want to understand what you’re trying to achieve, what’s already in place and what matters to the people involved.
02
Investigate
I look closely at the processes, systems and assumptions behind the work. I find what’s causing the problem and work through the options before deciding what to change or build.
03
Solve
I design and implement the solution, test it against the original need and work through the details with you. How it fits into everyday use matters as much as whether it works technically.
04
Make myself redundant
I leave you with the knowledge, documentation and access you need to use and manage what’s been put in place. My aim is for you to feel capable of running it yourself, with further help available by choice.
04 / WORK
Selected work
A selection of client projects and products I’ve built.
Website & business systems
Safety Nation
01 / 04I built the Safety Nation website and delivered the full implementation of its inventory management and lead generation systems.
- Website development
- Inventory management
- Lead generation
Data integration, warehousing & reporting
HubSpot integration
02 / 04I brought scattered operational data together through custom middleware that automatically kept HubSpot up to date with activity across the organisation. I also built a data warehouse and reporting dashboards from that system, making the information available for reporting and analysis.
- Custom middleware
- HubSpot integration
- Data warehouse
- Reporting dashboards
AI product development workspace
Dev Hub
03 / 04I designed and built a workspace for people using AI to create digital products. It lets them define an idea, create a roadmap with goals, a budget and design principles, then carry out the build plan from the same place using an existing AI subscription.
- Product planning
- App design
- AI-assisted development
Web app, mobile apps & website
Covr
04 / 04I designed and built Covr for studio owners and instructors. Managers choose who to approach for class cover and in what order; Covr sends offers, tracks replies and keeps the search moving until cover is confirmed or the manager needs to step in. The product also covers instructor availability, documents, studio guides and invoicing, with a web app, mobile apps and a dedicated website.
- Web & mobile apps
- Workflow automation
- Website development
05 / ABOUT
About In Silico
Perth, Western Australia
In Silico is my independent consultancy, based in Perth. I’m a professional problem solver with 15 years of experience, and I’m obsessive about solution implementation.
I work across business analysis, technology and design. I’m comfortable starting with a problem that hasn’t been clearly defined, working from a specific brief or helping develop a new idea.
I take pride in making the result feel simple and intuitive. The detail matters to me: how a process fits into someone’s day, how information is presented, or whether the next step in an app makes sense.
I want the work to leave you with something useful that you understand and can take ownership of.
06 / CONTACT
Let’s talk it through.
Start with a free initial consultation. We’ll talk about what you’re working on, what you’d like to improve and where you could use some help.
Afterwards, I’ll share my thoughts and suggestions. They’re yours to use however you choose, whether we work together or not.
No charge, no obligation.